Bob Lederer RFL Communications, Inc.

Three Fixes For Market Mix Modeling / RBDR

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April 22, 2021

Today on RBDR: Global Analytics Partners’ Managing Director & EVP NA Michael and Bottomline Analytics’ CEO Wolfe explains three problems with marketing mix modeling that need fixing (and that he is pursuing at his company).

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Bob Lederer RFL Communications, Inc.

MR Lacks Appreciation For Market Mix Modeling / RBDR

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April 21, 2021

Today on RBDR: Global Analytics Partners’ Managing Director & EVP NA and Bottomline Analytics’ CEO Michael Wolfe perceives that market researchers have become less interested in market mix modeling over time.

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Bob Lederer RFL Communications, Inc.

The Necessary, Everyday Role of Data Translators / RBDR

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April 20, 2021

Today on RBDR: Multivariate Solutions’ President Michael Lieberman talks about the new “must-have” for data handlers – data translators – to make sense of and successfully make use of data.

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Bob Lederer RBDR

Major Advertising Discovery: ID, Target “Movable Middle” / RBDR

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April 19, 2021

Today on RBDR: Rubinson Partners President Joel Rubinson shares a striking insight from work done in conjunction with MMA, Numerator and Neustar. For optimum advertising impact, they recommended identifying consumers who make up the “Movable Middle” – then ad targeting those individuals with a 20-80% probability of opting for that brand.

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Bob Lederer RFL Communications, Inc.

Pew Takes Bold Steps To Fix Election Polling / RBDR

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April 15, 2021

Today on RBDR: Pew Research Center Director of Survey Research Courtney Kennedy and Senior Survey Advisor Scott Keeter announce dramatic adjustments in their election polling to deal with 2020 errors. (Link to story: https://www.pewresearch.org/fact-tank/2021/04/08/qa-after-misses-in-2016-and-2020-does-polling-need-to-be-fixed-again-what-our-survey-experts-say/)

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