Bob Lederer RFL Communications, Inc.

Market Research Can Be Key To Revival Of Societal Truth / RBDR

Please cast your vote for Research Business DAILY Report for the Market Research Podcast of the Year Award for 2021, conducted by Little Bird Marketing. Voting is open through August 31. Cast your vote at https://info.littlebirdmarketing.com/mr-podcast-award

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August 5, 2021

Today on RBDR: ThinkNow CEO Mario Carrasco’s recent blog suggested a highly unusual and unexpected role for market research, which he says can help lead to a reinstitution of “truth” across the American public.

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Bob Lederer RFL Communications, Inc.

Grocers’ Consumer Challenge Remains As Covid Ebbs / RBDR

Please cast your vote for Research Business DAILY Report for the Market Research Podcast of the Year Award for 2021, conducted by Little Bird Marketing. Voting is open through August 31. Remember, we are research’s only daily podcast/ videocast. Cast your vote at https://info.littlebirdmarketing.com/mr-podcast-award

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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August 5, 2021

Today on RBDR: Ipsos’ new grocer study zeroes on the challenges they face as consumer habits evolve again in the post-pandemic marketplace. They conclude that more of the same in fulfilling consumer convenience and quality is called for.

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Bob Lederer RFL Communications, Inc.

Seconding the Motion For MRD Shift To “Outcomes” / RBDR

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August 3, 2021

Today on RBDR: Seemingly in total agreement with the opinions of Bastion Insights CEO Peter Harris (see Thursday July 29, 2021 RBDR), CuriosityCX founder Dave Fish, Ph.D., blogged his belief that client insights departments need to shift their complete focus from insights to outcomes.

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Bob Lederer RFL Communications, Inc.

GMIFY Claims To Attract “Game Player” Respondents / RBDR

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August 2, 2021

Today on RBDR: As gamification in research evolves and quietly gains acceptance, GMIFY delivers a key, new contribution. Its founder, Michael Rosenberg, claims a highly unusual benefit: attracting “game players” vs everyday research respondents.

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Bob Lederer RFL Communications, Inc.

MRDs Must Shift From Insights To “Impact” of Insights / RBDR

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July 29, 2021

Today on RBDR: Bastion Insights CEO Peter Harris blogged about the research-industry need for client insights departments to deemphasize insights and begin placing their bets on the impact of those insights – and carry those through the whole corporate organization.

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