Bob Lederer RFL Communications, Inc.

Brilliant Marketers’ 2021 Approaches for Covid & Beyond / RBDR

Please cast your vote for Research Business DAILY Report for the Market Research Podcast of the Year Award for 2021, conducted by Little Bird Marketing. Voting is open through August 31. Cast your vote at https://info.littlebirdmarketing.com/mr-podcast-award

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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August 17, 2021

Today on RBDR: Everyone in the marketing research reporting fraternity has to be talking about what marketers are going to need to change as the Coronavirus ebbs and, ultimately, is tamed. Four top marketers share with the AMA New York their internal marketing strategies in the here and now.

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Bob Lederer RFL Communications, Inc.

AI Injects MRD With Savings, Efficiency, Speed, More Data / RBDR

Please cast your vote for Research Business DAILY Report for the Market Research Podcast of the Year Award for 2021, conducted by Little Bird Marketing. Voting is open through August 31. Cast your vote at https://info.littlebirdmarketing.com/mr-podcast-award

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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August 16, 2021

Today on RBDR: Collecting more valuable research content – faster and with greater efficiency – has been made possible through Discuss.io’s Augmented Insight platform. Its implementation of artificial intelligence drives more rapid development of themes, key words, concepts and ideas for Client Insights departments. However, its biggest benefit is probably its personnel and research execution cost elimination.

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Bob Lederer RFL Communications, Inc.

Extra Steps To Eliminate Sample Fraud / RBDR

Please cast your vote for Research Business DAILY Report for the Market Research Podcast of the Year Award for 2021, conducted by Little Bird Marketing and Greenbook. Voting is open through August 31. Cast your vote at https://info.littlebirdmarketing.com/mr-podcast-award

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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August 12, 2021

Today on RBDR: Rare Patient Voice CEO Wes Michael discusses the extraordinary steps taken in his unique research sample’s recruitment and composition at great but worthwhile cost.

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Bob Lederer RFL Communications, Inc.

Covid Unexpectedly Moved Consumers To Mobile Shopping / RBDR

Please cast your vote for Research Business DAILY Report for the Market Research Podcast of the Year Award for 2021, conducted by Little Bird Marketing. Voting is open through August 31. Cast your vote at https://info.littlebirdmarketing.com/mr-podcast-award

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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August 11, 2021

Today on RBDR: Unilever Global eCommerce Experience Design Director Oliver Bradley, explained to Discuss.io VP Marketing Scott Fasser five noteworthy changes that Covid-19 has caused in the use of mobile phones for consumer shopping.

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Bob Lederer RFL Communications, Inc.

Brand Opportunities From Psychographics, Micromoments / RBDR

Please cast your vote for Research Business DAILY Report for the Market Research Podcast of the Year Award for 2021, conducted by Little Bird Marketing. Voting is open through August 31. Cast your vote at https://info.littlebirdmarketing.com/mr-podcast-award

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Please visit Patreon.com/RBDR.

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August 9, 2021

Today on RBDR: Ipsos SVP & UCLA Professor Emmanuel Probst takes on a new subject from his new book, “Brand Hacks: How to Build Brands by Fulfilling the Consumer Quest for Meaning”: Psychographics, Micromoments and their offerings and adoption by brands.

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receive a FREE, personal email as soon as the latest RBDR is uploaded. Click here: http://ow.ly/CfFWE