Bob Lederer is the President and Publisher of RFL Communications, Inc. Serving the Market Research industry for over 20 years by providing news, insights and commentary, Bob continues to be one of the most prominent voices in the research business, providing a valuable perspective of insight in the multiple mediums he oversees. He is currently looking for opportunities to participate on company boards.
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RBDR is sponsored today and this week by Toluna, featuring PanelPortal, a branded community solution that lets you listen and learn from the people you want to understand most.
On today’s RBDR, 1) WJ Schroer Co.’s Bill Schroer says research’s credibility is being damaged by MR’s use in political advertising and the like. 2) Part 2 of RBDR’s interview with BBC Worldwide EVP Insights David Boyle discloses initiatives and frustrations around improving social media for research purposes.
Subscribe to our FREE email that arrives Monday-Thursday with multiple links to each RBDR video as it is uploaded: ow.ly/CfFWE
RBDR is sponsored today and this week by Toluna, featuring PanelPortal, a branded community solution that lets you listen and learn from the people you want to understand most.
On today’s RBDR, 1) Macromill and MetrixLab announce a merger that brings together $300 million in worldwide revenues and kicks off an ambitious four-point plan to make the merged business a game changer. 2) In part 1 of an interview on RBDR, BBC Worldwide EVP Insights David Boyle speaks about the value of social media research, today and in the future.
Subscribe to our FREE email that sends you multiple links to each new RBDR video as it is uploaded: ow.ly/CfFWE
RBDR is sponsored today and this week by Toluna, featuring PanelPortal, a branded community solution that lets you listen and learn from the people you want to understand most.
On today’s RBDR: 1) On Election Day in the U.S., MRA’s Howard Fienberg speculates about what Republican control of the U.S. Senate and House could lead to with respect to research’s legislative interests. (Link: http://www.marketingresearch.org/news/2014/10/27/election-2014-and-mr-what-the-results-may-bring-for-the-survey-opinion-and-marketing)
2) Former WMMB Director of MR Margaret Welke died last week. 3) A Harris Poll for Hootsuite’s Social Business Benchmark reports remarkably high percentages for corporations and what social media can do for them.
This edition of Pharma Research VIDEO Report, a production in partnership with the Pharmaceutical Marketing Research Group, is sponsored by the Toluna Healthcare Practice, offering highly engaged physicians, health professionals and ailment sufferers for global research using cutting-edge methodologies, sophisticated, yet easy-to-use analytic tools and specialized products including Pharmacy Intercept, dedicated communities, patient record studies and more.
3) Salesforce.com, which has been seriously interested in entering the healthcare market, is reportedly ready to make it a go, according to Orthospine News.
Link to story: http://www.allsalesforce.com/articles/share/682492/
5) dunnhumby’s “Healthy Wealthy & Wise” study shows brands why consumers who are health-committed are so attractive. (They tend to be more affluent than the average consumer.)
Link to story: http://www.cnbc.com/id/102131839
Subscribe to our FREE email that sends you multiple links to each new RBDR video as it is uploaded: ow.ly/CfFWE
RBDR is sponsored today and this week by Toluna, featuring PanelPortal, a branded community solution that lets you listen and learn from the people you want to understand most.
On today’s RBDR: 1) IBM announces it will use Watson to help marketers “crack the code” and enable it use. 2) Chase’s Trish Doran’s visit to RBDR last week elicits a reaction for Advanced Simulations’ Steve Needel about what needs to change in survey research to attract participation.
RFL Communications, Inc. 