Bob Lederer RFL Communications, Inc.

“Aha’s” In MR’s Massive Shift To Online Qual, Part 2 /RBDR

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December 7, 2021

Today on RBDR: Part two of RBDR’s coverage of a LinkedIn videography interview between Rival Technologies marketer Kelvin Claveria and Reach3 interview Bala Rajan, an expert online qual practitioner.

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Bob Lederer RFL Communications, Inc.

Reality Check on MR’s Massive Shift To Online Qualitative / RBDR

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December 6, 2021

Today on RBDR: A LinkedIn videography between Rival Technologies marketer Kelvin Claveria and interviewee Bala Rajan, an expert online qual practitioner. Remarkable insights about the plusses and minuses about research’s massive transition to online qualitative as the pandemic hit. (Link to interview:

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Bob Lederer RFL Communications, Inc.

Mondelez Projects Enduring Post-Covid Snack Momentum / RBDR

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December 2, 2021

Today on RBDR: Mondelez snack sales exploded during Covid and home-stuck consumers relied on their mobile devices to order feel-good food. The company fully expects consumers in China, India, Australia and the rest of Asia, the Middle East and Africa to maintain their substantially greater snack purchases using their devices as their earnings grow.

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uploaded. Click here: http://ow.ly/CfFWE

Bob Lederer RFL Communications, Inc.

Why Polling Can Be Wrong. A Novel Reason / RBDR

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December 1, 2021

Today on RBDR: Most market research professionals sheepishly concede that every pre-election poll that misses the mark creates credibility issues for the market research industry as a whole. What are the reasons for this trend? There is no single answer, but a “The New Yorker” conversation with the pollster for recently re-elected New Jersey Governor Phil Murphy shed new light on the problem.

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Bob Lederer RFL Communications, Inc.

CPGs Expect Consumers To Keep Paying Higher Prices / RBDR

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Today on RBDR: CPG businesses preparing their marketing for the post-Covid period have a new, unanticipated concern: if they can maintain their inflation-driven consumer pricing. Giant CPGs are upbeat, believing public price complaints haven’t deterred them buying their favorite brands so far and that trend won’t be altered.

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