Bob Lederer RBDR

3 presidential poll methods detailed. Employers may want workers to wear Fitbit. (RBDR 10.26.2016)

Today on RBDR:

1) Three very different polling techniques being used in this year’s presidential campaign are explained.

2) Plus, research has been excited by the prospect of collecting unique, valuable information, but a new study says an ROI from employee use of Fitbit has been calculated. That could induce employers to push employees to use this wearable.

RBDR is sponsored this week by 20/20 Research, helping you do better research.

20/20 Research provides the most comprehensive array of research services and technology, supporting at three facilities everything from face-to-face research to digital chats, online discussions and streaming interviews through innovative technology platforms. Plus, it is backed by some of the best, most experienced support in the research field.

Download the 20/20 white paper that presents best practices in online discussions – not your run of the mill new ideas, but those based on advanced analytic study of this research technique. Read it by clicking here.

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Bob Lederer RBDR, RFL Communications, Inc.

Brand MR must separate brand, non-users. Shift to SM data’s implications on CX. (RBDR 10.25.2016)

Today on RBDR:

1) An important new research project explains why brand research must separate brand users from non-users. Read this report by clicking here.

2) Plus, a 2016 Customer Experience report from Falcon.io discovers the adoption and shift to social media data as the most important focal point for customer experience.

RBDR is sponsored this week by 20/20 Research, helping you do better research.

20/20 Research provides the most comprehensive array of research services and technology, supporting at three facilities everything from face-to-face research to digital chats, online discussions and streaming interviews through innovative technology platforms. Plus, it is backed by some of the best, most experienced support in the research field.

Download the 20/20 white paper that presents best practices in online discussions – not your run of the mill new ideas, but those based on advanced analytic study of this research technique. Read it by clicking here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Did poor data use cripple Trump 2016? Google promotes girls’ careers in comp sci. (RBDR 10.24.2016)

Today on RBDR:

1) ThinkVine’s Matt Nitzberg presents his perspective on self-inflicted damage done to Donald Trump from his coolness towards the use of data to drive his election campaign.

2) Google established the “Made with Code” website in 2014 to address the less-than-1% of U.S. high school girls who express interest in majoring in computer science in college. Read the original article by clicking here.

RBDR is sponsored this week by 20/20 Research, helping you do better research.

20/20 Research provides the most comprehensive array of research services and technology, supporting at three facilities everything from face-to-face research to digital chats, online discussions and streaming interviews through innovative technology platforms. Plus, it is backed by some of the best, most experienced support in the research field.

Download the 20/20 white paper that presents best practices in online discussions – not your run of the mill new ideas, but those based on advanced analytic study of this research technique. Read it by clicking here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

SM data subbed for group qual data? Trump now embracing voter data. (RBDR 10.20.2016)

Today on RBDR:

1) A point of view from a social media company executive that social media data can be substituted for focus group qualitative data. Read this full story by clicking here.

2) Members of the Donald Trump presidential campaign claim that they have changed their candidate’s attitude towards the use of data to identify pro-Trump voters and to drive them to voting booths on November 8th.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. For more information, visit their website.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Today’s biggest data science issues. Facebook advertising’s battle to prove value. (RBDR 10.19.2016)

Today’s biggest data science issues. Facebook advertising’s battle to prove value. (RBDR 10.19.2016)

Today on RBDR:

1) Dstillery Chief Scientist Claudia Perlich points out the biggest issues of data science in businesses today: mostly its misunderstanding and management misappropriation, which leads to its misuse and waste.

2) Facebook advertising is fighting a daily battle to prove its value to all types of advertisers. A two-market test in India showed promise for this ad vehicle. Read this original story by clicking here.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. For more information, be sure to visit their website.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.