Bob Lederer RBDR

Do Client Research Employees Understand Business? | RBDR

November 29th, 2016. Today on RBDR:

InsightCentral’s Carol Shea shares results of a new study that concludes that enormous numbers of client insights departments are far from functional because their client research personnel lack an understanding and application of business needs in their work.

RBDR is sponsored this week by Toluna, a leading digital insights provider that provides a suite of Experience Measurement solutions. Toluna works with one of the largest US-based retail organizations to measure in-store customer satisfaction, loyalty and advocacy via a dedicated CEM reporting system.

Register for a Toluna CEM-themed webinar today and learn how a #1 retailer drives top-line business results with Toluna: click here!

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Bob Lederer RBDR

Suggestions for Pollsters so that Trump-like Victory is Not a Surprise | RBDR

November 28th, 2016. Today on RBDR:

1) AOL announces to its employees that a corporate restructuring will make DATA one of the three corporate focuses.

2) Andrew Grenville of MARU/Matchbox makes the case that election pollsters should create an online community that it can return to over an extended period of a campaign. It can shine a light on changes in voter attitudes and behavior, making it far more valuable than one-time survey takers.

3) Recommended viewing: this week’s Fareed Zakaria GPS on CNN for a segment he produced with Steven Johnson concerning the traditional positive impact of “fun,” which points to research’s adoption of gamification as an important initiative.

RBDR is sponsored this week by Toluna, a leading digital insights provider that provides a suite of Experience Measurement solutions. Toluna works with one of the largest US-based retail organizations to measure in-store customer satisfaction, loyalty and advocacy via a dedicated CEM reporting system.

Register for a Toluna CEM-themed webinar today and learn how a #1 retailer drives top-line business results with Toluna: click here!

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Dunkin’s brand shakeup leads to more engagement. Appropriate app metrics. | RBDR

November 17th, 2016. Today on RBDR:

1) How Dunkin’ brand reworked its marketing to engage customers 1-to-1.

2) The advent and explosion of apps in the cross-device consumer market raises the issue of appropriate metrics.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. Visit their website for more information.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Jerry Thomas: Technology Overrated in its MR Business Impact | RBDR

November 16th, 2016. Today on RBDR: Is technology all it is cranked up to be in terms of its impact on business? Decision Analyst President Jerry Thomas makes the case to RBDR viewers that it is not the actual contributor most observers perceive it to be and he presents several research examples of wasted research technology dollars.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies.

Visit their website for more information.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

John Zogby Talks the Presidential Election | RBDR

November 15th, 2016. Today on RBDR:

One of research’s preeminent pollsters, John Zogby, speaks to RBDR about what happened one week ago in the U.S. presidential race. Find out why polling is becoming more and more like the rest of market research.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies.

Visit their website for more information.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.