Bob Lederer RBDR

Solutions for 2 Vexing Customer Marketing Problems | RBDR

June 8, 2017. Today on RBDR:

1) Enabling marketers to build a single customer view from varied data sources (channels, website visitors, mobile apps, call centers) has no solution yet, however, data-management platforms (DMPs) seem viable. So says Omar Janabi of Mapp Digital.

2) MarketingProfs.com details a Forrester Research study that positions online communities as a crucial strategy for marketers who are troubled in connecting with customers at the right time and in the right channel.

RBDR is sponsored this week by Symmetric Sampling, a division of Decision Analyst, providing sampling services to companies that place a very high value on representative samples, scientific sampling methods, and advanced fraud-detection systems. Learn more by visiting their website.

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Bob Lederer RBDR

Another Study Claims SM Advertising to be a Hoax | RBDR

June 7, 2017. Today on RBDR:

1) An 18-month (and running) study from Good Growth Ltd. involving its clients states that investment in social media advertising shows ROI so poor that it is best described as a hoax.

2) TiVo won two preliminary patent infringement decisions against Comcast, Arris and Technicolor.

RBDR is sponsored this week by Symmetric Sampling, a division of Decision Analyst, providing sampling services to companies that place a very high value on representative samples, scientific sampling methods, and advanced fraud-detection systems. Learn more by visiting their website.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

How to Make MR Fit in a Business Fix | RBDR

June 6, 2017. Today on RBDR:

Client project work by research agencies tends to run into sub-optimal research acceptance by its customers. SOL Marketing CEO Deb Gabor explains how she positions her project “Discovery”/Research in her client interaction.

RBDR is sponsored this week by Symmetric Sampling, a division of Decision Analyst, providing sampling services to companies that place a very high value on representative samples, scientific sampling methods, and advanced fraud-detection systems. For more information, visit Symmetric’s website.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.