Bob Lederer RBDR

How Scotiabank Caught Up To Competitors In AI Use / RBDR

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January 10, 2022

Today on RBDR: An important case history involving one of Canada’s biggest banking institutions, Scotiabank, demonstrates how slow adoption of artificial intelligence can be overcome and bolster competitive marketplace position. (Link to this blog: https://sloanreview.mit.edu/article/catching-up-fast-by-driving-value-from-ai/)

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Bob Lederer RFL Communications, Inc.

Consumers’ Toilet Paper Covid Hoarding Insights / RBDR

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a week? Do you find it informative and entertaining? Help
maintain and continue our video based on what you can afford
(e.g., $5 or $10 for an individual, perhaps $25 to $50 from
a business per month). Visit Patreon.com/RBDR.

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January 6, 2022

Today on RBDR: CPG manufacturers found their heads
spinning when the Coronavirus hit in early 2020 and consumer
attitudes and behavior began to rapidly evolve. Data from
one of the most impacted categories, toilet paper, is now public
from MFour, shedding light on what happened with consumers and why.

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uploaded. Click here: http://ow.ly/CfFWE

Bob Lederer RFL Communications, Inc.

Gartner Marketing Predictions Foresee More Of Same / RBDR

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entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per
month). Visit Patreon.com/RBDR.

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January 5, 2022

Today on RBDR: Gartner is out with marketing predictions for just over the horizon (2023 – 2026), touching upon consumer opt-outs for their privacy,television advertising allocation shifts and other digital areas of note.

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Bob Lederer RFL Communications, Inc.

Beware of Corporate Market Research Manipulation / RBDR

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January 4, 2022

Today on RBDR: The blog “3 Ways Market Research Makes You Dumber and What to Do Instead” is Inc.com Contributing Editor Geoffrey James’ confessions about corporate research misuse at a software company where he was given control over choices of the company’s research partners.

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Bob Lederer RBDR, RFL Communications, Inc.

Correcting New Advertising Campaign Misconceptions / RBDR

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January 3, 2022

Today on RBDR: Rubinson Partners’ President Joel Rubinson notes misconceptions that advertisers believe — and lead to marketing mediocrity. One is that buying the most reach for an advertising campaign leads to success (untrue). Second, that advertising cannot be measured by ROI metrics (also untrue).

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