Bob Lederer RBDR

New Tools to Make Online Marketing Work | RBDR

September 26, 2017. Today on RBDR:

Digital advertising is not working for many marketers, but TCC Global CMO Julie Lyle suggests tools that use artificial intelligence and advanced mathematical solutions to identify qualified prospects two to three steps before they find one of your competitors.

This week’s RBDR is sponsored by RFL Video Testimonials, bringing a research agency/vendor’s happy, loyal customers and their experiences to life. Multiple versions of a highly loyal and appreciative customer’s video testimonials on your website can build your revenues and profits. It also builds perceptions about your products and services from an “AWARENESS” level to “CONSIDERATION” and to the ultimate goal, ADVOCACY.”

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Bob Lederer RBDR

Nielsen Sues comScore over Use of its Technology | RBDR

September 25, 2017. Today on RBDR:

1) Nielsen is suing comScore in federal district court for unlawful use of its TV measurement technology.

2) Daniel Yankelovich, one of the polling’s 20th Century luminaries, dies at age 92.

This week’s RBDR is sponsored by RFL Video Testimonials, bringing a research agency/vendor’s happy, loyal customers and their experiences to life. Multiple versions of a highly loyal and appreciative customer’s video testimonials on your website can build your revenues and profits. It also builds perceptions about your products and services from an “AWARENESS” level to “CONSIDERATION” and to the ultimate goal, ADVOCACY.”

To view snippets from a sample Video Testimonial, please visit our main page and our publications page.

For details on how we can prepare an RFL Video Testimonial please click here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

How Collaborata.com is more than a 21st Century Omnibus | RBDR

September 21, 2017. Today on RBDR:

Collaborata.com co-founder and CEO Jimmy Zollo discusses the business and its omnibus-like, but not-really-omnibus research services

RBDR is sponsored by Nuance, offering multi-language verbatim coding services to quantify the meaning of open-ended answers.

Read Nuance President Lisa Hazen’s article on “Tips for Choosing A Coding Partner” by clicking here.

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Bob Lederer RBDR

Why Spend on Micro-Influencers without ROI? | RBDR

September 20, 2017. Today on RBDR:

1) Influencer marketing needs concentration on return on investment, not vanity metrics.

2) Viewability is a classic online advertising metric, but one that means much less than user engagement.

RBDR is sponsored by Nuance, offering multi-language verbatim coding services to quantify the meaning of open-ended answers.

Read Nuance President Lisa Hazen’s article on “Tips for Choosing A Coding Partner” by clicking here.

No need to spend time “searching” for today’s RBDR video. Subscribe to RBDR and receive a FREE, personal email as soon as the new video is uploaded. Click here.

Bob Lederer RBDR

Digital marketing collapsing traditional marketing funnel | RBDR

September 19, 2017. Today on RBDR:

1) Facebook’s Sheryl Sandberg warns that digital marketing is collapsing the traditional marketing funnel because of the shortened cycles it is causing.

2) Dun & Bradstreet’s first annual State of Sales Acceleration report demonstrates disconnects between the efforts of marketers and their sales department, which is stymied by what they don’t receive from marketers.

RBDR is sponsored by Nuance, offering multi-language verbatim coding services to quantify the meaning of open-ended answers.

Read Nuance President Lisa Hazen’s article on “Tips for Choosing A Coding Partner” by clicking here.

No need to spend time “searching” for today’s RBDR video. Subscribe to RBDR and receive a FREE, personal email as soon as the new video is uploaded. Click here.