Bob Lederer RFL Communications, Inc.

Retail Media Ecosystems Smooth Data Sharing / RBDR

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January 31, 2022

Today on RBDR: Sharing of consumer data between retailers, brands/advertisers and media (TV,radio, OOH and displays) has been imperfect. However, the rise of Retail Media Networks is radically improving the situation. InfoSum Director of Enterprise Sales, Marty Kahnle, blogged about the situation and the InfoSum RMN. (Link to blog:
https://www.infosum.com/blog/what-is-a-retail-media-ecosystem)

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Bob Lederer RFL Communications, Inc.

MRers Are Perfect Fit For New Role As Decision Scientists / RBDR

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January 27, 2022

Today on RBDR: On Forbes.com, Cloverpop’s Erik Larson suggests continuing to work with data scientists will leave market researchers hopelessly irrelevant. He proposes market researchers step up and evolve into a decision scientist role that gets to the heart of corporate decision-making. Former Colgate-Palmolive research head Elyse Kane makes the case for market researchers’ ability to fill the decision-making void.

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Bob Lederer RFL Communications, Inc.

Ipsos Paper Documents Case For Return on Investment Research / RBDR

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January 26, 2022

Today on RBDR: We staged a “Return on Investment on MR” conference in 2011. It was far ahead of its time. In late 2021, Ipsos released a paper that discussed the need for, use of and implementation of Return on Investment Research.(Link to this Ipsos paper:
https://www.ipsos.com/sites/default/files/ct/publication/documents/2021-12/Value-of-Insights-2021.pdf)

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Bob Lederer RFL Communications, Inc.

More UK Cos Boost MR Spend To Understand Covid / RBDR

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January 25, 2022

Today on RBDR: 2022 was a game-changing year for marketing research in the UK. For the first time since 2015, an IPA Bellwether quarterly study of trends in marketing activity showed an explosive increase in the number of marketers who plan to increase their marketing research spending.

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Bob Lederer RFL Communications, Inc.

“Augmented Reality” Metrics: Immersion & Engagement / RBDR

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January 24, 2022

Today on RBDR: Augmented Reality is not brand new (it first appeared in the 1950s), however, its 2022 metrics – immersion and engagement – have gained research’s attention, leading to increasing interest, concentration and implementation.

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