Bob Lederer RBDR

Consumers Could Confuse Data Collection Algorithms | RBDR

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May 4, 2018. Today on RBDR:

Since no one or organization is sincerely protecting the interests of consumers’ and their personal data, an enterprising Dutch businessman, Tijmen Schep, is considering creation of software that would turn social media posts into indecipherable gibberish.

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Bob Lederer RBDR

Facebook Tries to Change the Subject with Innovation | RBDR

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May 2, 2018. Today on RBDR:

Facebook has developed a device that sends messages to your skin allowing users to stay connected when their smartphones, tablets of laptops are out of reach.

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Bob Lederer RBDR

More MR Support for Marketing: Planning, Evaluating Brand Content | RBDR

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May 1, 2018. Today on RBDR:

Bill Harvey discusses two more opportunities where traditional researchers can make a contribution to marketers and leaders of brands, namely with better pre-planning and post-campaign understanding of brand content.

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Bob Lederer RBDR

Guess What? Kantar Research Is Available for Purchase | RBDR

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April 30, 2018. Today on RBDR:

Two weeks ago, stock analysts recommended that WPP’s new management should sell its Data Management division, better known as the Kantar Research group. Over the weekend, three different reports emerged that stated that course of action was put in motion several months ago and continues at this time.

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Bob Lederer RBDR

Even After Cambridge, Facebook’s Business Could Boom | RBDR

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April 26, 2018. Today on RBDR:

Facebook has barely put the Cambridge Analytica in its rear view mirror and already there are observers suggesting that Facebook’s volunteered third-party data and privacy limitations actually benefit its financials.

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