Bob Lederer RFL Communications, Inc.

Ethnography’s Expanded Scope Extends To Exhibit Booth Evaluations / RBDR

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February 9, 2022

Today on RBDR: Ethnography has prodigiously expanded its purview from the traditional laundry room, more recently to retail locations, to even more recent coverage of sports venues and, now, conference/ convention exhibit booths. It has a new name: people-measurement. (Link to case study https://digitalmortar.com/measuring-ces-a-case-study-in-people-measurement-analytics-with-digital-mortars-dm1/)

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Bob Lederer RFL Communications, Inc.

Proposed Corporate “Early Buyer Insight Alert System” / RBDR

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Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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February 7, 2022

Today on RBDR: Individuals who grew up in the 1960s through 1980s well remember the occasional burst on our televisions from the Emergency Broadcast System. Buyer Persona founder Tony Zambito blogged his idea that companies can and should launch Early Buyer Insights Alerts so they can react to unforeseen market changes.

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Bob Lederer RFL Communications, Inc.

Instacart’s Revealing In-Store Ad Data Opened to WPP / RBDR

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February 3, 2022

Today on RBDR: WPP clients have exclusive access to Instacart’s in-store advertising measurement program, providing a custom analytics API and data integration tool using Instacart Ads’s robust suite of advertising products.

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Bob Lederer RFL Communications, Inc.

Consumers Are Balancing Heavier Online Activity & Fatigue / RBDR

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February 2, 2022

Today on RBDR: Everything has been moving online, and that accelerated with the onset of the pandemic. Cint has published results from a study that examines the positives and negatives felt by individuals in the U.S., UK and India from this flurry of online activity.

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Bob Lederer RFL Communications, Inc.

Six Common Traits Found In Customer-Centric Cos / RBDR

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Today on RBDR: The description “Customer-Centric company” is coveted by many organizations, but only a select few conduct themselves in a manner that earn them that distinction. Experience futurist Blake Morgan explains in her blog what companies in that exclusive grouping have in common.

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