Bob Lederer RBDR

Social Media Outrage Shouldn’t Sway Decisions | RBDR

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July 5, 2018. Today on RBDR:

Engagement Labs conducted a study of offline and online conversations. It demonstrated that data collected from loud and nasty social media comments can be a very deceiving to a brand, especially because offline reactions can be equal and contrary in the opposite direction to online expressions.

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Bob Lederer RBDR

Targeting in Brand Building (Bill Harvey Perspective) | RBDR

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July 3, 2018. Today on RBDR:

Bill Harvey will tackle a problem he hears about over and over again: building a brand in these revolutionary marketing and research times. He has developed seven solutions. Today, his introduction to a multi-part series on the subject.

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Bob Lederer RBDR

Research Soundness in IHOP Name Change | RBDR

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July 2, 2018. Today on RBDR:

Simmons Research releases a fascinating study demonstrating the potential brilliance of IHOP’s decision to change its name and focus to IHOb and QSR burgers. Aiding and abetting IHOP’s marketing move has been derogatory social media messaging from several burger QSRs.

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Bob Lederer RBDR

Warnings About Mystery Shopper Participation | RBDR

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June 28, 2018. Today on RBDR:

Bob Lederer passes along advice about becoming a Mystery Shopper participant from the President of the Mystery Shopper Providers Association, Charles Stiles.

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Bob Lederer RBDR

Projected Mktg Results: New Evaluation Standard | RBDR

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June 27, 2018. Today on RBDR:

The Managing Director of The Leading Edge, Chris Paxton, foresees a new era in marketing not far over the horizon.

It would do away with traditional ways of evaluating marketing programs that wait until after they have run their course – and instead adopt performance evaluation based on agreed-upon forecasted results for a marketing overture.

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