Bob Lederer RBDR

Measuring Success & Failure of New TV Season | RBDR

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September 17, 2018. Today on RBDR:

Media research guru Bill Harvey makes note of the premiere of the 2018 television season this coming Friday because of the evolving research
techniques being tested and applied by the broadcast and cable networks. There used to be 25 new shows a year — Harvey claims there are over 450 these days.

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Bob Lederer RBDR

Nielsen: “Hold or Sell” Update | RBDR

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September 14, 2018. Today on RBDR:

The latest from Nielsen Holdings after pressure last month from a new minority shareholder to sell part or all of the company. Maintaining its present public status, selling off a piece of the business or finding a buyer for the entire enterprise is under consideration.

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Bob Lederer RBDR

MR’ers Should Observe Research That Gaming Companies Do

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September 13, 2018. Today on RBDR:

Research Through Gaming founder Betty Adamou reveals a great resource for research information about gamification – gaming companies, which she says are way ahead of the research industry in understanding how and why it works with consumers.

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Bob Lederer RBDR

MR Supports Nike/Kaepenick Campaign | RBDR

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September 12, 2018. Today on RBDR:

Nike’s new advertising campaign, starring Colin Kaepernick, has ignited a political reaction from conservatives who oppose the athlete’s kneeling during the playing of the national anthem prior to NFL games. However, public research makes a strong case that Nike could come out ahead even if there are protesters and boycotters.

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Bob Lederer RBDR

Story “Overload?” (Guest Dr. David Aaker) | RBDR

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September 6, 2018. Today on RBDR:

Prophet Chairman David Aaker continues his comments on “Signature Stories,” this time concerning possible “overload” that can occur in research storytelling.

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