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October 11, 2018. Today on RBDR:
Research Management Technologies’ Bill Harvey returns for an all-new RBDR commentary, where he discusses the reasons that the usage of psychographics will enable better ad targeting.
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October 10, 2018. Today on RBDR:
There is some consensus on Wall Street about a handful of issues that will have an immediate impact on the future of SurveyMonkey in the aftermath of its IPO. Bob Lederer explains what is being analyzed and presented to investors.
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October 9, 2018. Today on RBDR:
MarketData LLC President John LaRosa explains, from experience, the queasy feeling many market research report buyers feel after they purchase a report from India or China.
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October 8, 2018. Today on RBDR:
Based on Bob Lederer’s new book, “Beyond Broadway Joe: The Super Bowl TEAM That Changed Football,” RBDR presents insights into the daily, season-long and specialized research that the management of the New York Jets did in building a championship-caliber team from a bunch of dregs in a six-year period, culminating in their January, 1969 victory at Super Bowl III.
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October 4, 2018. Today on RBDR:
Supporters and critics of Nike’s new Colin Kaepernick “Just Do It” advertising campaign were extremely expressive on social media. Now comes word that the Russian Federation’s Internet Research Agency became heavily involved as the campaign launched, mushrooming an initial 7,000 tweets to 80,000 later that same day.
Similar stories, including a study documenting alleged Russian influence in the online reception to Disney and Lucasfilm’s Star Wars: The Last Jedi in December 2017, have also come to light.
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RFL Communications, Inc. 