Bob Lederer RFL Communications, Inc.

Instagram Research Reshaping Fashion, Beauty Marketing | RBDR

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April 2, 2019

Today on RBDR: Among elements that unalterably changed the research world, first came online surveys, followed by social media (probed by researchers to cull for otherwise undetectable insights). Now, does Instagram have the power to reveal how fashion and beauty marketers should reshape how they interact with their consumers? Some say, “Yes.”

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Bob Lederer RFL Communications, Inc.

Nielsen Acquisition Update (2nd Bids Due This Month) | RBDR

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April 1, 2019

Today on RBDR: Second bids from companies which want to acquire Nielsen Company are due in April. The two supposed most interested bidders were reported to have dropped out last week, so what do we know about the situation?

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Bob Lederer RFL Communications, Inc.

Google’s Underestimated Data Collection Interests / RBDR

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March 28, 2019

Today on RBDR: Reality: Google’s business model is not just a dedicated social media juggernaut concentrating on financial benefit from online advertising. It has a largely overlooked focus on collecting individual’s personal data and behavior from Google search, YouTube, other services and, later this year, Stadia. So reported Omar Oakes, a Tech Editor for Campaign Magazine.

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Bob Lederer RFL Communications, Inc.

Media Buying’s Revised 2019 Realities | RBDR

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March 27, 2019

Today on RBDR: What is the current state of media buying and selling? First of all, not surprisingly, it continues to be subject to massive change. Research Measurement Technologies’ Bill Harvey explains how it used to function and proposes points to be reviewed internally by corporate ad buyers in 2019.

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Bob Lederer RFL Communications, Inc.

MRS – Kantar “Intelligence Capital” Study | RBDR

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March 26, 2019

Today on RBDR: The MRS/Kantar study, “The Responsive Business: Creating Growth and Value Through Intelligence Capital,” has international repercussions. It explains in exquisite detail “Intelligence Capital” with a handful of helpful corporate case histories of businesses which have successfully pursued this course. (Link to report: https://www.mrs.org.uk/campaign/video/the-responsive-business?MKTG=IC2019)

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