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————————————————————–January 15, 2020

Today on RBDR: Nielsen’s Media unit announced its launch of local TV measurement with the metric “impressions,” an important step for media buyers who want a common media currency. It will reach a critical mass, meaning sufficient numbers of media markets of varying size sometime in 2021.

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Published by Bob Lederer

Bob Lederer is the President and Publisher of RFL Communications, Inc. Serving the Market Research industry for over 20 years by providing news, insights and commentary, Bob continues to be one of the most prominent voices in the research business, providing a valuable perspective of insight in the multiple mediums he oversees. He is currently looking for opportunities to participate on company boards.

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