Bob Lederer RFL Communications, Inc.

Unilever Rules That Led to Stan Sthanunathan’s Success / RBDR

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May 6, 2021

Today on RBDR: Stan Sthanunathan, Unilever EVP of CMI, as he winds up his research career this month happily shares some of his most vital learnings. We at RBDR wish him the best of retirements.

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Bob Lederer RFL Communications, Inc.

Unilever Again Reveals Its Secret “Insights” Sauce / RBDR

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March 18, 2020

Today on RBDR: Unilever Insight Chief Alex Owens shared a number of revelations about the formulation of company insights at the Market Research Society Impact 2020 Conference. “We believe we have the secret sauce,” proclaims Owens of a process that takes half the time and half the cost of five years ago.

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Bob Lederer RFL Communications, Inc.

Unilever’s Data-Driven Marketing Success / RBDR

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August 1, 2019

Today on RBDR: Unilever’s decision to adopt a data-driven marketing approach demonstrates for many other major companies how it can pay off. Find out how successful it has been early on, and why.

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Bob Lederer RFL Communications, Inc.

Artificial Intelligence Working Its Charms Through Unilever/ RBDR

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April 29, 2019

Today on RBDR: At Unilever, AI (Artificial Intelligence) has been paying brand dividends for two years – and for the insights department it’s a foremost trend whose presence is spreading over time under the guidance of EVP of CMI Stan Sthanunathan.

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Bob Lederer RFL Communications, Inc.

Artificial Intelligence Working Its Charms Through Unilever/ RBDR

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April 18, 2019

Today on RBDR: For some consumer packaged goods companies, AI (artificial intelligence) is a fascination. At Unilever, it’s been paying brand dividends for two years – and for the insights department it’s a foremost trend whose presence is spreading over time.

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