EU-US Safe Harbor deal suspended. Brands must cope w/Instant Messaging. (RBDR 10.8.2015)

Today on RBDR: 1) The European Court of Justice suspends the Safe Harbour deal, in place since 2000 to allow sharing of data between European companies and U.S. companies. Edward Snowden’s NSA leaks are the cause. 2) A TNS Connected Life study of consumers’ flocking to private Instant Messaging services and the impact of those […]

Necessary marketing evolution. Wearable device’s #1 roadblock. (RBDR 10.7.2015)

Today on RBDR: 1) Marketing needs to evolve in numerous ways, leading to the tracking of Return on Customer Equity. 2) Broad adoption of wearable technology seems inevitable, but the field’s manufacturers cite one primary obstacle––research to understand consumers and the technology. (Link to study HERE) Sponsored by Nuance, offering multi-language verbatim coding services to […]

Websites Get Millions of Fake Visitors. Big Data’s Evolution Builds Steam. (RBDR 10.6.2015)

Today on RBDR: 1) Websites are being credited with millions of fake online visitors (story link: 2) Big Data’s corporate evolution is gaining steam (Story link: RBDR is sponsored by Nuance, a Decision Analyst company, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Visit Don’t spend […]

13 MR Tools Entrepreneurs Love. Nielsen Needn’t Worry About comScore/Rentrak? (RBDR 10.5.2015)

Today on RBDR: 1) Learn the 13 market research tools that entrepreneurs say they love. Are they food for thought for the rest of us? 2) A key Wall Street analyst thinks Nielsen need not worry about the combined comScore/Rentrak entity. RBDR is sponsored by Nuance, a Decision Analyst company, offering multi-language verbatim coding services […]

Behind comScore-Rentrak merger. Twitter NP in works? (RBDR 10.1.2015)

Today on RBDR: 1) The comScore merger with Rentrak should not be much of a surprise when you consider their respective ownership moves of the past year. 2) Twitter is reported to be working on a longer-form version of the 140-character service (story link HERE). RBDR is sponsored by KL Communications, a collaborative research agency […]

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