Bob Lederer RBDR

Measure cell phone emotion. Google debuts “Micro-Moments” of Truth (RBDR 4.15.2015)

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Today on RBDR: 1) Measuring cell phone emotion becoming a possibility? (Article link: http://www.mediapost.com/publications/article/247372/can-your-phone-measure-emotion.html )
2) Google introduces “Micro-Moments” to earlier “moments of Truth” from P&G, Google and Altimeter Group. 3) Pollsters for Rand Paul and Marco Rubio presidential campaigns.

Bob Lederer RBDR

P&G’s 4 new mktg phrases. Survey supports Unilever lawsuit. MR thru Jelly. (RBDR 11.17.2014)

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Today on RBDR: 1) P&G Chairman & CEO A.G. Lafley introduces four new marketing phrases at an analysts conference. 2) Survey used to support Unilever mayonnaise lawsuit. 3) “Jelly” mobile app suggests ways it can assist market research. (RBDR’s original report on Jelly is here: http://youtu.be/o52hWruOptc) 4) Communispace founder & Chairman Diane Hessan was inducted into the first entrepreneurs hall of fame.