Bob Lederer RBDR

SurveyMonkey’s Future Plans | RBDR

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September 5, 2018. Today on RBDR:

The SurveyMonkey S-1 that files for an IPO reveals gobs of important information about the evolution and current strength of the research industry’s dominant DIY online survey software business. (Link to the S-1: https://bit.ly/2oEn9L1)

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Bob Lederer RBDR

Mobile marketing impact. SurveyMonkey talks figures. Flaws facing sampling firms. (RBDR 04.05.2016)

Today on RBDR:

1) Some facts about the impact marketers can gain if they focus on mobile marketing, from Northwestern University Kellogg School of Marketing.

2) SurveyMonkey has made it a point not to say much of anything outside of their press releases, but CEO Zander Lurie answered questions on Quora in great detail.

3) There are two major technical deficiencies facing all sampling companies, which InnovateMR co-founder Matt Dusig says must be resolved.

RBDR is sponsored today and this week by Decision Analyst, helping build stronger brands through market mix modeling.

You are invited to read Decision Analyst President Jerry W. Thomas’ article, “Market Mix Modeling.” Read it at this link.

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Bob Lederer RBDR

Facebook study’s flexible conclusions. Nielsen to buy dunnhumby? (RBDR 5.13.2015)

Today on RBDR: 1) Facebook’s new research project about its news links and their affiliation and impact with 10.1 million of its users appears to lead to different interpretations with each researcher that studies it. 2) LinkedIn is sharing its data with 11 groups in the next six months, looking for connections with the global economy and the job market. 3) SurveyMonkey names an interim CEO. 4) The Sunday Times in London claims that Nielsen is readying an offer to buy dunnhumby from Tesco.

Sponsored by Dapresy, which helps clients automate the deployment of InfoGraphics-based dashboards that clearly communicate complex data.

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To discover how to transform your great research into a format that captures the attention of decision makers, click on this link: http://dapresy.com/difference-between-infographics-and-data-visualization/

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