Bob Lederer RBDR

Yahoo, Florida Citrus downsize research. Qualtrics Insights Platform sees broad testing and usage. (RBDR 02.22.2016)

Today on RBDR:

1) Yahoo and the Florida Department of Citrus, each facing unique financial challenges, are downsizing their research functions.

2) The Qualtrics Insights Platform is in broad testing and usage because it encompasses difficult-to-obtain data regarding company employee attitudes and customer sentiments and insights.

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Bob Lederer RBDR

Yahoo! Releases 13.5TB of data for analysis. TransgressiveX tackles brand equity enhancement. (RBDR 01.19.2016)

Today on RBDR:

1) Yahoo! announces that it’s releasing 13.5 terabytes of data for academic analysis.

2) TransgressiveX releases its “Brand eXchange Power Survey” to better determine brand equity, and how to elevate it based on several different factors.

RBDR is sponsored by RFL Communications, the research industry’s premier news and insight source through four major newsletters, the world’s “Top 50 Research Organizations,” and 2016’s upcoming Market Research Toolbox Report.

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Bob Lederer RBDR

Fox abandons overnight ratings. Yahoo Mail may restrict ad blocking. (RBDR 11.23.2015)

Today on RBDR:

1) Fox Television announces it will no longer announce overnight numbers generated by Nielsen; instead, it will emphasize 3-day and 7-day viewing data from multiple sources.

2) Call it “revenge of the advertisers.” Yahoo Mail says it will test restriction of email service for individuals who use ad blocking.

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Bob Lederer RBDR

Campaign optimizing to the minute. NFL goes webcast & global (RBDR 10.26.2015)

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Today on RBDR:

1) Vector Media Group claims a breakthrough app that it promises will be capable of optimizing online campaigns down to the minute within two years.

2) Why the National Football League paid particular research attention to one of its games this weekend between two teams with losing records.

3) And two independent studies hammer home the point that data-driven marketing, complemented by analytics, are essential for successful marketing.

RBDR is sponsored by 20/20 Research, helping you do better research.

Check out 20/20’s case studies if you have any interest in maintaining your knowledge of which of the newest research innovations will work best for you, your research business and your research department.

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Bob Lederer RBDR

Apple won’t collect personal customer data. “Vanishing Point” trend MR. (RBDR 7.14.2015)

Today on RBDR: 1) Datanami’s Alex Woodie explains Apple’s unbending attitude against collection of personal data from consumers. 2) At IIEX in Atlanta, Futures Group Executive Chairman J Walker Smith explained “Vanishing Point” trend research that identifies and explains how to benefit from hardly detectable emerging trends.

RBDR is sponsored today and this week by Lieberman Research Group. Put LRW’s “So What?” consulting, industry leading marketing science and cutting edge pragmatic brain science institute to work… to turn insight into impact for your business.

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