Jack Wakshlag discusses research & analytics inside media research. (RBDR 5.6.2015)

Today on RBDR: Longtime media research leader Jack Wakshlag discusses the internal challenge going on inside media research departments as media researchers and analytics personnel try to figure out how to mesh their respective abilities.

RBDR is sponsored this week by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company. Find out more about Nuance: http://www.nuancecoding.com

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