Bob Lederer RBDR

Twitter tells gov’ts ‘no’ to Dataminr. 5 market adaptability tips. (RBDR 05.11.2016)

Today on RBDR:

1) Twitter announces that it will not allow government agencies to use Dataminr, a privately-owned social media data analytics platform that it has a 5% stake in.

2) With the path that customers take in a state of constant change, Scott McFarland suggests five steps that marketers should follow to be effective against your prospects being bombarded with so many different types of marketing.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. Visit their website for more information.

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Bob Lederer RBDR

Diageo re-emphasizes consumer research. NRG reportedly finds buyer. (RBDR 11.16.2015)

Today on RBDR:

1) Diageo announces it will re-emphasize consumer research as its U.S. marketing is being redrawn.

2) Reports say that Nielsen has found a buyer for National Research Group, its movie research business. Speculation is on two potential buyers.

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Bob Lederer RBDR

How to make LinkedIn more valuable. What focus groups are not for. (RBDR 8.3.2015)

Today: 1) Two esteemed academics suggest multiple ways that LinkedIn could make its data even more worthwhile for business and research purposes. 2) Focus groups have questionable value for brand choices and color, look and tagline because it is more important to think in terms of standing out on the shelf than consumer preferences.

RBDR is sponsored today and this week by Decision Analyst, helping companies build stronger brands through advanced analytics.

You are invited to read Decision Analyst President Jerry Thomas’ article on making better sense of CPG new product sales projections.

The link: ​http://www.decisionanalyst.com/publ_art/SalesForecasting.dai

Bob Lederer RBDR

Believe it: 75% use mobiles in-store. Facebook responds to EU allegations. (RBDR 4.14.2015)

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Today on RBDR: 1) inReality’s inaugural “Reality of Retail” study contains many statistical insights, but one (75% of consumers use their mobile phone in-store) could transform mobile research. (Story link: http://business.itbusinessnet.com/article/75-Of-All-Shoppers-Are-Now-Using-Mobile-In-Store-With-25-Actually-Making-A-Purchase-3838388) 2) Facebook responds to EU allegations of online privacy violations against European surfers with several direct arguments.

Bob Lederer RBDR

MR not helping entrepreneurs. SurveyMonkey in Australia. (RBDR 3.26.2015)

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Today on RBDR: 1) At the annual MRS Conference in London last week, Tom Woodnutt argued that research is not suiting the needs of entrepreneurs–a great irony since entrepreneurs have been so much a part of vendor research growth and innovation during this century. 2) SurveyMonkey is breaking through another of its perceived glass ceilings in its research marketing pitches in Australia to agencies. 3) A Carnegie Mellon University study shows how a dozen very popular Android apps are collecting and distributing users’ locations.