Bob Lederer RBDR

IBM Watson launches 3 new APIs. Social media enhances polling info. (RBDR 02.25.2016)

Today on RBDR: 1) IBM Watson launches three new cognitive APIs.

2) Expert opinions point to social media’s ability to enhance understanding of polling information.

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Bob Lederer RBDR

Clarifai “sees” video activity, objects. Horizon Media adds “mood” to radio MR (RBDR 3.2.2015)

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Today on RBDR: 1) New Clarifai software is said to break new media ground by recognizing what it happening in a video so that particular brands can be inserted at given points. 2) Horizon Media says it will inject “moods” into radio research. 3) Gallup announced it will gradually move away from reliance on its Lincoln, NE telephone call center and a shift to online research for its polling.