Bob Lederer RFL Communications, Inc.

Engagement Metrics Centered On Retention and Loyalty / RBDR

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July 17, 2019

Today on RBDR: Three metrics stand out in assessing a company’s success with engagement: Share of Wallet, Customer Stickiness and Customer Lifetime Value. That is according to the Institute for the Future. (Link to blog: https://visionedgemarketing.com/marketing-metrics-engagement-economy/)

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Bob Lederer RFL Communications, Inc.

Converting Oceans of Data Into Insights | RBDR

Regularly watching RBDR? Is it informative and entertaining? Feel any tinge of guilt about what you are receiving for nothing? As many others have, you can demonstrate your appreciation with support based on you can afford ($5 or more per month) — plus obtain exclusive RBDR benefits! Visit Patreon.com/RBDR.
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May 22, 2019

Today on RBDR: VisionEdge Marketing President Laura Patterson comments about the overabundance of data available to an average client–and steps that can be taken to transform those data that matter into insights and knowledge.

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Bob Lederer RFL Communications, Inc.

Israelis survey Iranians; Dinner Lab seeks to become restaurant radar (RBDR–6/9/2014)

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so the you can make more confident business decisions.

Today: 1) In the most unusual of polls, Israeli researchers polled Irananians on the telephone. 2) Marketers says they are unable to judge their impact on their businesses. 3) Dinner Lab wants to be the radar desperately needed by the restaurant industry to understand consumer tastes and preferences in major cities around the U.S.