Corporations injecting few analytics in decision-making (RBDR 8/6/2014)

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Today on RBDR: 1) Technology has been driving market research, and Vision Critical Asia Pacific MD Peter Harris expects and is welcoming the combination of technology and transparency for its impact on MR. 2) Mobile Marketing Association launched its Mobile Location Data Accuracy Group to boost belief in mobile location advertising. 3) Proof of how far analytics need to go inside corporations is apparent in a 4i Consulting benchmarking study that shows only 32% of analytics-generated insights are put into decision making.

“Brake” vs “Fuel” MR models; Consumer cos must have MR; Buck Weaver Award (RBDR–7/3/14)

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Today on RBDR: 1) Mondelez Director of Brand Strategy for the APAC region discusses the negative impact of “Break Research” and the positive contributions of “Fuel Research.” 2) Vision Critical EVP & MD for Asia Pacific, Peter Harris, emphasizes the role MR must play for companies that want to understand customers and their evolving demands. 3) The 2014 Buck Weaver Award, sponsored by General Motors Corp., was presented to Stanford Professor Emeritus & Optimal Strategix Group CRO Seenu Srinivasan.

Gallup survey savaged; 9th annual best MR vendors report from MRCareer.com (RBDR–6/26/2014)

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Today: 1) Gallup’s survey of influence of social media on American consumer purchases draws fire for age of the information and how evaluation was conducted. 2) MarketResearchCareer.com’s 9th Annual Survey of MR Professionals throws kudos at many different companies. 3) Pages views, unique visitors and clicks have been widely discredited as digital metrics, so two organizations have their own metric theories. Both are built on the premise of “time spent,” but that isn’t gathering full buy-in either.

Harvey wins Ephron award; Angus Reid “retires;” Google removing opt-outs (RBDR–6/12/2014)

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Today: 1) ARF’s first Erwin Ephron Demystification Award goes to Erwin Ephron. 2) Canadian polling legend Angus Reid leaves Vision Critical to head his own public policy issue institute. 3) TVB hires Hadassa Gerber. 4) Google is learning how to cope with Europeans who want to opt-out their personal characteristics and behavior from Google search data.

60%+ opt-in to be location tracked; Penetrating “Upset Customer” Infographic (RBDR–6/11/14)

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so the you can make more confident business decisions.

Today: 1) AMA announces its 2014 Parlin MR award winner and MRA bestows its Impact Award. 2) Individuals may prize their privacy but a study shows over 60% are opting-in to allow an app to locate them. 3) Vision Critical President & Chief Product Officer Andrew Reid presents an Infographic that details why companies can not afford unhappy customers. See it for yourself at entrepreneur.com/article/234603