Bob Lederer RFL Communications, Inc.

Again, Nielsen Gripers Prefer To Fight Than Switch / RBDR

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August 11, 2022

Today on RBDR: There seems to be one constant as time passes. As media research companies, advertisers, media networks and their executives come and go, loud, public complaints about Nielsen TV measurement continue to resound, but the complainers prefer to groan than switch to alternative TV measurement solutions.

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Bob Lederer RFL Communications, Inc.

MRC Exec Director George Ivie Addresses The Future / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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July 25,2022

Today on RBDR: Media Research Council Executive Director George Ivie has received a vote of confidence from the group with a five-year contract extension. He told MediaPost Editor-In-Chief Joe Mandese about the challenges ahead.

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