Bob Lederer RBDR

40 under 40 nabs four MR execs. Jeff Goldstein talks qual/quant client benefits. (RBDR 03.24.2016)

Today on RBDR: 1) Advertising Age’s “40 under 40” includes four research-related marketing executives. 2) AcuPOLL President Jeff Goldstein fills us in on four specific ways that a qual/quant process can uniquely benefit a client.

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Bob Lederer RBDR

Microsoft Pulse additions. Viacom’s cable data. Fledgling brands’ ideal focus. (RBDR 03.10.2016)

Today on RBDR:

1) Microsoft Pulse adds new video research component.

2) Viacom says it intends to drastically change and improve the cable buying process by offering and applying new, targeted audience segment data.

3) A brand that is not doing well should pay special attention to the habits of its users, not traditional considerations like positioning and market segments, claims a University of Texas professor.

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Bob Lederer RBDR

Ipsos details crushing client challenges and its solutions (RBDR 2.26.2015)

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Today on RBDR: 1) Ipsos’s full-year 2014 financial report explains major complexities that beset its clients in 2014, plus the new problems that they are facing in 2015. 2) TV viewership is down at many broadcast and cable networks, and they are demanding a wider net to capture where those viewers have shifted.