Bob Lederer RFL Communications, Inc.

Apple’s iWatch to detect pending heart attack? RFL debuts pharma/healthcare/biotech/medical device MR VIDEO report; Bill Harvey discusses media MR ROI (RBDR–2/19/2014)

Sponsored by Nuance (http://www.decisionanalyst.com), offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst Company.

Today: 1) There are reports that iWatch, a new Apple smart watch, will be able to warn wearers of an impending heart attack. 2) RFL Communications has launched Pharma Market Research VIDEO Report, the first weekly MR news video for pharmaceuticals, health care, biotech and medical devices. View the introductory video for yourself at: http://youtu.be/gHWBhfM5rzY 3) Bill Harvey discusses return on investment for media research, its present acceptance and short-term prognosis for substantial media buy-in.

Bob Lederer RFL Communications, Inc.

Decipher’s new white paper re-establishes mobile trends and insights; Clarifying capability differences between brand panels & online communities (RBDR–2/18/2014)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst Company.

Today: 1) Decipher’s latest mobile research white paper shows strengthening of existing mobile trends and the need to accommodate mobile survey screen sizing.
The link to the Decipher white paper: https://www.decipherinc.com/n/uploads/images/pages/Decipher_Mobile_Research_White_Paper_Update.pdf
2) Dub’s Kerry Hecht points out a problem she has discovered: some clients are confused about the difference between what a branded panel can do versus an online brand community.

Bob Lederer RFL Communications, Inc.

NY Times reports that Google Plus’ raison d’être isn’t as a social media rival to Facebook; 2 analytic companies sacked by Facebook; Coke introduces adult soft drink (“Finley”); Miller rolling out high-alcohol lager (“Miller Fortune”); Purchased’s Walter Carl discusses mobile MR possibilities (RBDR–2/17/2014)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst Company.

Today: 1) The New York Times explains the real value of Google Plus to Google, and it has very little to do with creating a social media competitor to Facebook and very much to do with Google revenues. 2) Facebook fired two analytic partners for reportedly violating two of its consumer data protection rules. 3) Coca-Cola Company and Miller Coors have not discussed the research they did to create two major brand, but here comes Coke’s adult soft drink, “Finley,” in France and Miller Coors’ “Miller Fortune” high-alcohol lager. 4) Purchased CEO Walter Carl offers several mobile research ideas that have not been openly discussed.