Bob Lederer RFL Communications, Inc.

KD Paine’s exposure to Google Glass––& how the tool could change MR (RBDR–11/25/2013)

As many anticipate the launch of Google Glass, perhaps in 2014, Google is expertly sharing the product with insiders. Two weeks ago, Katie Delahaye Paine, THE expert in market research for public relations had an unplanned, mind-blowing exposure to Google Glass. She shares that and her impressions about what it may portend for market research with RBDR.

Sponsored by uSamp, offering technology solutions and survey respondents for consumer and business insights.

It’s time for researchers to optimize mobile for their important purposes. uSamp wants to share how to do that in a webinar, “What the Mobile Web Means to MR.”

It happens Wednesday December 11 at 2PM EST (1PM Central & 11AM Pacific).

To register for it: https://www4.gotomeeting.com/register/248727911

Bob Lederer RFL Communications, Inc.

Facebook (fans) criticize Forrester; ARF inaugurates Erwin Ephron Demystification Award; KAO Corp. VP-MR Christian Kane dies at 51 (RBDR–10/31/13)

Today: 1) Its many defenders leap to Facebook’s defense following Forrester Research’s highly critical (some call it “brutal”) analysis of Facebook’s marketing prowess for clients. 2) ARF announced it will inaugurate an award in honor of Erwin Ephron. 3) KAO Corporation VP of MR, Christian Kane, has died.

Sponsored by uSamp, the technology leader in sample and insights solutions providing automation, mobile and global solutions for marketers.

Become conversant in “mobile speak.” Download uSamp’s “Mobile Glossary”:
http://www.usamp.com/learnmore/mobileglossary/?utm_source=RFL+Communcations&utm_medium=email&utm_term=Mobile+Glossary&utm_content=RBDR&utm_campaign=RFL+Communcations

Bob Lederer RFL Communications, Inc.

Forrester’s “Brutal” analysis of Facebook; Curebit research shows Facebook advertising outperforms Twitter on selling websites; Mobile views being added to TV ratings (RBDR–10/30/13)

Today: 1) Forrester Research’s “brutal” analysis of Facebook marketing value, based on survey of 395 marketers, thinks its shortcomings won’t be taken seriously by the social media giant. 2) Curebit research found Facebook does so well with social commerce sellers that it recommends advertising on Facebook. 3) Mobile TV viewing being added to Nielsen TV ratings in 2014.

Sponsored by uSamp, The Answer Network, offering technology solutions and survey respondents for consumer and business insights.

Everyone who wants to become conversant in “mobile speak” can now download uSamp’s “Mobile Glossary”:

http://www.usamp.com/learnmore/mobileglossary/?utm_source=RFL+Communcations&utm_medium=email&utm_term=Mobile+Glossary&utm_content=
RBDR&utm_campaign=RFL+Communcations

Bob Lederer RFL Communications, Inc.

Ipsos repeats that MR continues to miss business opportunities; Sticky wins Next Wave Award (RBDR–10/29/2013)

Today: 1) Ipsos reported its Q3 results and revised its perceptions of the world in which MR is operating and of the MR industry itself. 2) iMedia Connection’s “Next Wave Award” voted on by leading brand and agencies executives selected Sticky for 2013.

Sponsored by uSamp, The Answer Network offering technology solutions and survey respondents for consumer and business insights.

Bob Lederer RFL Communications, Inc.

Firefox Lightbeam tells surfers who’s tracking them; Outdoor ad $ to drop thru 2018 (RBDR–10/28/13)

Today: 1) Firefox launches “Lightbeam,” an add-on that informs this browser’s users the entities that are tracking them. 2) IBISWorld report shows expected revenue drops in Billboard & Outdoor advertising through 2018.

Sponsored by uSamp, The Answer Network offering technology solutions and survey respondents for consumer and business insights.