Bob Lederer RFL Communications, Inc.

Big Share draws mktg & finance together; How CMOs should change (RBDR–7/22/14)

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Making news on RBDR today: 1) MarketShare co-founder and CEO Wes Nichols notes four prominent U.S. corporations who prove his contention that sharing Big Data is driving marketing and finance departments together. 2) A Vivaldi Partners Group study of 50 CMOS on three continents concludes that the Chief Marketing Officer role needs to back off and allow talented individuals working in departments underneath them to play their trade and exert their expert influence.

Bob Lederer RFL Communications, Inc.

John McAfee’s Hack-Free Internet; USAA Wins Mktg Analytics Award (RBDR –10/7/13)

Today: 1) The launch of a great Internet security idea and business may be delayed or thwarted by the unpredictability of its owner, John McAfee. 2) The first Marketing Analytics Leadership Award presented by ANA and MarketShare to USAA.

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