Bob Lederer RBDR

Procurement on MR 2015 buys. UnMetric’s SM CI service. New mobile uses. (RBDR 8.20.2015)

Today on RBDR: 1) ProcurementLeader.com releases its report on new trends in market research acquisition so far in 2015 2) UnMetric launches its SENSE service, delivering competitive intelligence tracking of 35,000 brands from 27 different industries. 3) Instant.ly shares some of its latest new uses of mobile research.

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Bob Lederer RBDR

Canadian pollsters take charge. 3 good social marketing metrics. (RBDR 6.16.2015)

Today on RBDR: 1) Canadian pollsters have decided that an intensive effort is needed by the country’s pollsters to fix pre-election work that has proved embarrassing. Their course of action begins with the new Canadian Association for Public Opinion Research. 2) Unmetric CEO Lux Narayan offers three particularly good metrics to be tracked by social media marketers.

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