University of North Carolina – RFL Communications, Inc.

Today on RBDR: 1) IBM Watson launches three new cognitive APIs.

2) Expert opinions point to social media’s ability to enhance understanding of polling information.

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Today on RBDR:

1) At the 2016 Consumer Electronics Show, Nielsen pushed the need for a new, common viewing measurement for TV and digital devices.

2) A University of North Carolina Charlotte study shows pharmaceutical companies that spend the most on advertising also spend the least on new drug development. This is likely bad news for the image of the pharmaceutical industry.

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Tag: University of North Carolina

Nielsen pushes new TV/digital measurement. Pharma companies’ high ad spending means low drug development. (RBDR 01.12.2016)