Bob Lederer RBDR

The “New” mobile trends. Unilever’s Sthanunathan on people vs. consumers (RBDR 3.17.2015)

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Today on RBDR: 1) FocusVision releases a third annual white paper that details new trends in mobile research usage.( http://ww2.focusvision.com/wp-content/uploads/2015/03/FV_Dec_MobileUpdateWhitePaper.pdf))

2) Unilever SVP CMI Stan Sthanunathan explains why Unilever marketing designs lead his research effort to focus on people and not individuals as consumers.

Bob Lederer RBDR

Kristin Luck’s future? Unilever’s new “Insights” attitude. (RBDR 1.13.2015)

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On today’s RBDR: 1) We have learned that FocusVision will announce its acquisition of Decipher Inc. today, but the continuing role of Decipher President & CMO Kristin Luck is in doubt. 2) RFL Communications has announced its RFL Market Research Toolbox Report, an initiative to shed light on the proper situation(s) that call for the use of any of the many options available in a research project. 3) Unilever SVP CMI Stan Sthanunathan sat down with Research-Live to explain the business’ new attitude about insights

Bob Lederer RBDR

P&G’s 4 new mktg phrases. Survey supports Unilever lawsuit. MR thru Jelly. (RBDR 11.17.2014)

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Today on RBDR: 1) P&G Chairman & CEO A.G. Lafley introduces four new marketing phrases at an analysts conference. 2) Survey used to support Unilever mayonnaise lawsuit. 3) “Jelly” mobile app suggests ways it can assist market research. (RBDR’s original report on Jelly is here: http://youtu.be/o52hWruOptc) 4) Communispace founder & Chairman Diane Hessan was inducted into the first entrepreneurs hall of fame.

Bob Lederer RBDR

Macromill-MetrixLab merger. BBC EVP Insights talks social media (RBDR 11.5.2014)

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On today’s RBDR, 1) Macromill and MetrixLab announce a merger that brings together $300 million in worldwide revenues and kicks off an ambitious four-point plan to make the merged business a game changer. 2) In part 1 of an interview on RBDR, BBC Worldwide EVP Insights David Boyle speaks about the value of social media research, today and in the future.

Bob Lederer RBDR

Unilever’s Keith Weed & Research. Affectiva’s 2-million person facial databank. (RBDR 10.30.2014)

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Today, on RBDR: 1) Research Live’s profile of Unilever CMCO Keith Weed portrays an executive who is fully tuned in to research but also cognizant of qualitative shortcomings at Unilever, which the giant CPG is working to fix. (The original story: http://www.research-live.com/features/a-man-with-purpose/4012445.article)
2) Affectiva announces its accumulation of emotion information from two million people around the world, encompassing in excess of 7 billion emotion data points.
3) Twitter’s third quarter results for Wall Street included a disappointing drop in engagement by its users.