Bob Lederer RBDR

Only 2 apps can reveal users’ identities. Big Data and Qual: Partners, not rivals. (RBDR 04.19.2016)

Today on RBDR:

1) A new study claims that using only two social media apps can reveal a user’s identity.

2) Big Data proves it’s not a threat to qualitative research, but that it’s instead a partner-in-arms.

RBDR is sponsored by KL Communications, which asks, “Is your online community feeling stale?” That research field has been with us for 15 years, but no matter how long you have been conducting online communities KL Communications has the means to freshen up and improve yours. Check out its Co-Creation capabilities and everything else they have to offer by visiting their website.

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Bob Lederer RBDR

Where’s MR venture capital? Indian government is unhappy with BARC. Wall Street’s favorite Twitter metric. (RBDR 04.04.2016)

Today on RBDR:

1) If anyone asks you where venture capital money is being directed when it comes to research organizations, here is the latest from PitchBook.

2) The government of India goes public with its dissatisfaction with the new BARC TV ratings system because it feels there is a vast shortage of metered homes.

3) Twitter’s management has jumped here and there with reliance on varied metrics; Wall Street would like it to adopt an stick with “Time Watched.”

RBDR is sponsored today and this week by Decision Analyst, helping build stronger brands through market mix modeling. You are invited to read Decision Analyst President Jerry W. Thomas’ article, “Market Mix Modeling.” Find it by clicking this link.

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Bob Lederer RBDR

IBM Watson launches 3 new APIs. Social media enhances polling info. (RBDR 02.25.2016)

Today on RBDR: 1) IBM Watson launches three new cognitive APIs.

2) Expert opinions point to social media’s ability to enhance understanding of polling information.

RBDR is sponsored by RFL Communications, the research industry’s premier provider of news and insights, featuring our four market research newsletters, the annual RFL Global Top 50 Research Organization list and the upcoming RFL Market Research Toolbox Report (which will revolutionize how research users select their qualitative and quantitative project tools).

Visit our website and click on the picture of the Toolbox on our home page.

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Bob Lederer RBDR

“Swarm Intelligence” crash course. Twitter can’t predict elections. (RBDR 02.18.2016)

Today on RBDR:

1) We didn’t know what Swarm Intelligence is, so we assume you don’t either. RBDR has a crash course, and you can find a link to this story here.

2) At first glance, Twitter appeared to be a better predictor of the German 2013 Federal Election than traditional polling. Upon further review, that is not the case.

RBDR is sponsored by L&E Research, where recruiting is their passion. Quality respondents plus quality information. It’s that simple.

Visit their website, and check out their post about how to find and put together all the elements that can gain a clearer picture of “the whole truth” in any project for researchers. Read it here.

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Bob Lederer RBDR

MRx salaries. Insertable video q’s. Nielsen Twitter ratings add Facebook. (RBDR 01.21.2016)

Today on RBDR:

1) RBDR reviews the client and vendor salary results from Burtch Works’ Marketing Research Professionals study.

2) Voxpopme revolutionizes the field of open-ended questions with an app that allows insertion of this capability into standard surveys.

3) Nielsen is building upon its Twitter TV Ratings, which will shortly include Facebook and Instagram social media data.

RBDR is sponsored by RFL Communications, the research industry’s premier provider of news and insights, featuring our four market research newsletters, the annual RFL Global Top 50 Research Organization list and the upcoming RFL Market Research Toolbox Report, which will revolutionize how research users select their qualitative and quantitative project tools.

Visit our website and click on the picture of the Toolbox on our home page.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.