Bob Lederer RFL Communications, Inc.

“Favoriting” to vanish? MR tools should answer “Why”; Google Glass won’t fly? (RBDR–5/20/2014)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today: 1) A study from two European universities about Twitter “favoriting” explains why it happens but the capability may be on its last legs. 2) KL Communications President Kevin Lonnie takes on research industry satisfaction with the kids of research innovations it is willing to incorporate for better research. He says it is lacking in helping to capture “Why” for clients. 3) On Seeking Alpha, Leigh Grogen details several reasons why Google Glass is unlikely to become a hit with consumers.

Bob Lederer RFL Communications, Inc.

Wurtzel critics: social media does help TV; NH fixes Push Polling issue (RBDR–5/01/2014)

RBDR is sponsored today and this week by Innerscope Research (http://www.InnerscopeResearch.com), measuring what consumers cannot put into words–the emotional responses that actually drive behavior.

Today on RBDR: 1) Backlash to the TV/social media remarks from NBCUniversal Head of Research Alan Wurtzel surfaced quickly. It doesn’t question what Wurtzel concluded (that social media is not yet driving TV viewing), but insists that social media has value for television viewing. 2) Researchers at two Madrid, Spain universities say they can predict tweets that will go viral. 3) New Hampshire’s governor signed a bill that redefines push polling in order to differentiate it from real polling and marketing research.
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Innerscope invites you to learn more about neuroscience and related research. Access its comprehensive guide that explains how market researchers can glean unique insights from core biometrics, eye tracking, facial coding, voice analysis, fMRI, EEG and implicit methods to understand non-conscious consumer responses, make better business decision and improve research ROI:

http://innerscoperesearch.com/wp-content/uploads/2014/03/Innerscope-INTEGRATED-CONSUMER-NEUROSCIENCE-20141.pdf

Bob Lederer RFL Communications, Inc.

Engagement is situational; Can you target TOO strongly? (RBDR–4/29/2014)

RBDR is sponsored today and this week by Innerscope Research (http://www.InnerscopeResearch.com), measuring what consumers cannot put into words–the emotional responses that actually drive behavior.

Access its comprehensive guide that explains how market researchers can glean unique insights from core biometrics, eye tracking, facial coding, voice analysis, fMRI, EEG and implicit methods to understand non-conscious consumer responses, make better business decision and improve research ROI:

Click to access Innerscope-INTEGRATED-CONSUMER-NEUROSCIENCE-20141.pdf

Today on RBDR: 1) Engagement is on every digital marketers’ mind, and two new studies shed light on the best social media platforms that achieve it. 2) Can a marketers target too strongly, Yes, says a study conducted by researchers at Dartmouth, the Wharton School at the University of PA and New York University–and they explain how and why it can occur.

Bob Lederer RFL Communications, Inc.

Pollfish’s 30¢/survey mobile app offer; Efficient, centralized sample purchasing (RBDR–4/3/14)

Sponsored by Toluna (http://www.toluna-group.com), bringing people and brands together to improve decision making via the world’s largest social voting community.

Today: 1) Pollfish offers surveying to mobile apps, paying 30¢ per survey (which it says is more than can be made from a mobile ad) and offering 3 ways to opt out of receiving surveys. 2) A survey of the fastest growing companies show a marked decline in the percentage of them paying attention to customer complaints on Twitter. 3) Guess what job opportunity is on India’s top 5 list? Yep, you’re right. 4) Federated Sample introduces Fulcrum Bid Manager, a centralized facility that simplifies and makes more efficient sample buying and selling for MR buyers and, importantly all sample sellers.

Bob Lederer RFL Communications, Inc.

New era for online ad measurement is here; BrainJuicer’s Kearon speaks truth to power about MR versus management consulting: http://youtu.be/H0-OWJPPtLc

Sponsored by Toluna (http://www.toluna-group.com), bringing people and brands together to improve decision making via the world’s largest social voting community.

Today: 1) Twitter TV Measurement extends its coverage from the UK & Spain to the Nordics, Russia, part of Africa and SE Asia. 2) Media Research Council approves standards for online advertising viewable impression measurement. 3) John Kearon shares his wisdom about HOW market research can get a substantial piece of the research pie currently controlled by consultancies, which reap 10 times the revenue of market research in the U.S.