Bob Lederer RBDR

P&G’s 4 new mktg phrases. Survey supports Unilever lawsuit. MR thru Jelly. (RBDR 11.17.2014)

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Today on RBDR: 1) P&G Chairman & CEO A.G. Lafley introduces four new marketing phrases at an analysts conference. 2) Survey used to support Unilever mayonnaise lawsuit. 3) “Jelly” mobile app suggests ways it can assist market research. (RBDR’s original report on Jelly is here: http://youtu.be/o52hWruOptc) 4) Communispace founder & Chairman Diane Hessan was inducted into the first entrepreneurs hall of fame.

Bob Lederer RBDR

MR damaged by political ads. Boyle’s social media initiatives. (RBDR 11.6.2014)

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On today’s RBDR, 1) WJ Schroer Co.’s Bill Schroer says research’s credibility is being damaged by MR’s use in political advertising and the like. 2) Part 2 of RBDR’s interview with BBC Worldwide EVP Insights David Boyle discloses initiatives and frustrations around improving social media for research purposes.

Bob Lederer RBDR

IBM Watson tackles Twitter data. Steve Needel: gamification not survey remedy (RBDR 11.3.2014)

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On today’s RBDR: 1) IBM announces it will use Watson to help marketers “crack the code” and enable it use. 2) Chase’s Trish Doran’s visit to RBDR last week elicits a reaction for Advanced Simulations’ Steve Needel about what needs to change in survey research to attract participation.

Bob Lederer RBDR

Unilever’s Keith Weed & Research. Affectiva’s 2-million person facial databank. (RBDR 10.30.2014)

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Today, on RBDR: 1) Research Live’s profile of Unilever CMCO Keith Weed portrays an executive who is fully tuned in to research but also cognizant of qualitative shortcomings at Unilever, which the giant CPG is working to fix. (The original story: http://www.research-live.com/features/a-man-with-purpose/4012445.article)
2) Affectiva announces its accumulation of emotion information from two million people around the world, encompassing in excess of 7 billion emotion data points.
3) Twitter’s third quarter results for Wall Street included a disappointing drop in engagement by its users.

Bob Lederer RBDR

Facebook alters internal research planning. MIT working w/Twitter (RBDR 10.6.2014)

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To learn more, please visit: http://www.toluna-group.com/brands-connecting-with-people/panelportal/resources

On today’s RBDR: 1) Facebook announces what it says are significant internal changes to its research processes to ensure that problems like its recent emotional contagion study do not reoccur. 2) Twitter is partnering with the Massachusetts Institute of Technology on a study of social media, a collaboration that will last five years and cost $10 million. 3) UK researchers claim their new study demonstrates that brain injury can result from simultaneous exposure to mobile phone, laptop and newspapers or magazines.