Bob Lederer RBDR

Forrester advice. WOM bests social. Facebook content public. (RBDR 3.12.2015)

Don’t search for today’s RBDR… receive an email, Monday-Thursday, with multiple links to the newest video as soon as it is uploaded. To subscribe: ow.ly/CfFWE

Sponsored by Dapresy, which helps clients automate the deployment of InfoGraphics-based dashboards that clearly communicate complex data.

To find out more about Dapresy: http://www.Dapresy.com. Better yet, check outwww.Dapresy.com/Our-Clients

Today on RBDR: 1) Forrester Research VP Carl Doty advises companies to forego creation of Chief Data Officer or Chief Digital Officer positions. They are a distraction for what actually needs to happen inside the typical corporation. 2) Think social media is the most powerful influence on television viewing? Think again, says a University of Rochester Simon Business School study. It’s actually word of mouth. 3) Facebook is joining Twitter in making available information about what its members are talking about to marketers. 4) Candice Bennett is the latest researcher to enter the political arena.

Bob Lederer RBDR

Tweets return to Google search. Online data qual is still a problem. (RBDR 2.11.2015)

Why search for today’s RBDR? Receive an email, Monday-Thursday, with multiple links to the newest video as soon as it is uploaded. To subscribe: ow.ly/CfFWE

Sponsored by Dapresy, which helps clients automate the deployment of InfoGraphics-based dashboards that clearly communicate complex data.

To find out more about Dapresy: http://www.Dapresy.com. Better yet, check outwww.Dapresy.com/Our-Clients
Today on RBDR: 1) Reports have spread that Twitter will allow Google to search tweets beginning later this year. 2) Tabla Mobile founder Scott Weinberg, also a veteran online panel executive, points out numerous examples of questionable online panel and survey data quality.

Bob Lederer RBDR

People Mag’s new survey tool. What happened to FB, Twitter during Super Bowl (RBDR 2.5.2015)

Why search for today’s RBDR? Receive an email, Monday-Thursday, with multiple links to the newest video as soon as it is uploaded. To subscribe: ow.ly/CfFWE

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com
Today on RBDR: 1) People Magazine’s new Style section giveaway is also a data collection tool from readers about their entertainment and beauty thoughts, plus about the publication itself. 2) Research Now has a new owner and uSamp has a new company name. 3) Facebook and Twitter released their respective Super Bowl 49 activity statistics. Both can make some claim of victory.

Bob Lederer RBDR

NBC’s SB 49 social media battle. Making sense of Bilateral Ratings. (RBDR 2.2.2015)

Why search for today’s RBDR? Receive an email, Monday-Thursday, with multiple links to the newest video as soon as it is uploaded. To subscribe: ow.ly/CfFWE

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com
Today on RBDR:  1) NBC needed to gain as much game-time viewership, plus ratings for post-game programming, However, Second Screen viewing was another ratings and viewings front important to the network.  2) Bilaterial ratings have broken out at Uber, the transportation service, which is now allowing drivers to rate their experience with each individual passenger on top of the traditional passenger review of Uber drivers.  3) There is a new study that purports to demonstrate that anonymous credit card data can be treated in a few small ways to make those individuals identifiable.

Bob Lederer RBDR

Focus group industry update. Twitter’s new advertising-goal deals. (RBDR 1.28.2015)

RBDR is sponsored by Socratic Technologies (sotech.com), whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.

Today on RBDR: 1) IBISWorld’s Focus Group Services procurement report overviews the market’s affordability and usage. 2) Twitter’s new advertising agreements revolves around creation of a goal and paint based on achievement of that. 3) Research-pertinent comments from Apparel Magazine Editor-in-Chief Jordan Speer as she made the rounds at the National Retail Federation conference at the Jacob Javits Center in New York last week. (Read these and other comments at: http://apparel.edgl.com/news/News-from-NRF–Top-20-Takeaways—97803)