Brand Keys’ Passikoff on consequences of Donald Trump’s campaign on brand equity. (RBDR 10.31.2016)

Today on RBDR:

This week, polls are trying to assess who will win the 2016 presidential election in the United States: Democratic nominee Hillary Clinton, or Republican nominee Donald Trump. Today, we hear from Brand Keys‘ Robert Passikoff about a metric that is measurable right now: the brand equity behind Donald Trump’s name.

RBDR is sponsored this week by Toluna, “In Touch With People.”

Experience the future of market research by discovering the possibility of automated insights with Toluna’s newly launched PowerConcept! PowerConcept is the latest addition to the Automated Insights suite available within Toluna’s QuickSurveys platform. Learn more today! Visit their website here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Did poor data use cripple Trump 2016? Google promotes girls’ careers in comp sci. (RBDR 10.24.2016)

Today on RBDR:

1) ThinkVine’s Matt Nitzberg presents his perspective on self-inflicted damage done to Donald Trump from his coolness towards the use of data to drive his election campaign.

2) Google established the “Made with Code” website in 2014 to address the less-than-1% of U.S. high school girls who express interest in majoring in computer science in college. Read the original article by clicking here.

RBDR is sponsored this week by 20/20 Research, helping you do better research.

20/20 Research provides the most comprehensive array of research services and technology, supporting at three facilities everything from face-to-face research to digital chats, online discussions and streaming interviews through innovative technology platforms. Plus, it is backed by some of the best, most experienced support in the research field.

Download the 20/20 white paper that presents best practices in online discussions – not your run of the mill new ideas, but those based on advanced analytic study of this research technique. Read it by clicking here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Donald Trump’s political rise not a surprise, says Passikoff. (RBDR 05.12.2016)

Today on RBDR:

BrandKeys’ founder & President Robert Passikoff studied Donald Trump’s emotional engagement in political circles last year and says he isn’t surprised by Trump’s strong showing with voters. He spoke with RBDR about that. Read the blog post for yourself by clicking here.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. Visit their website for more information.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.