Bob Lederer RBDR

Brand Keys’ Passikoff on consequences of Donald Trump’s campaign on brand equity. (RBDR 10.31.2016)

Today on RBDR:

This week, polls are trying to assess who will win the 2016 presidential election in the United States: Democratic nominee Hillary Clinton, or Republican nominee Donald Trump. Today, we hear from Brand Keys‘ Robert Passikoff about a metric that is measurable right now: the brand equity behind Donald Trump’s name.

RBDR is sponsored this week by Toluna, “In Touch With People.”

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Bob Lederer RBDR

SM data subbed for group qual data? Trump now embracing voter data. (RBDR 10.20.2016)

Today on RBDR:

1) A point of view from a social media company executive that social media data can be substituted for focus group qualitative data. Read this full story by clicking here.

2) Members of the Donald Trump presidential campaign claim that they have changed their candidate’s attitude towards the use of data to identify pro-Trump voters and to drive them to voting booths on November 8th.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. For more information, visit their website.

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Bob Lederer RBDR

Donald Trump’s political rise not a surprise, says Passikoff. (RBDR 05.12.2016)

Today on RBDR:

BrandKeys’ founder & President Robert Passikoff studied Donald Trump’s emotional engagement in political circles last year and says he isn’t surprised by Trump’s strong showing with voters. He spoke with RBDR about that. Read the blog post for yourself by clicking here.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. Visit their website for more information.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.