Bob Lederer RFL Communications, Inc.

Advertiser Attempts To Tie Into Fads, Trends / RBDR

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July 26, 2021

Today on RBDR: Ipsos EVP Emmanuel Probst, who also teaches an MBA-level Consumer Market Research course, discusses how advertising works to tie in with Fads vs. Trends vs. Meaningful situations. It is raised in his new book, “Brand Hacks: How to Build Brands by Fulfilling the Consumer Quest for Meaning.”

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Bob Lederer RFL Communications, Inc.

New Evidence Shows MR Becoming More Attractive to Recent Grads | RBDR

December 5th, 2016. Today on RBDR:

1) Entry level “Analyst” job opportunities continue to thrive for 2016 undergraduates who have just become part of the job market. This and other evidence continues to grow about research’s opportunity to attract and recruit high schoolers to our industry.

2) Voxco’s corporate blog says it has identified four distinct steps that call enters across the U.S. have taken in the past 18 months in response to new TCPA regulations.

RBDR is sponsored this week by Symmetric Sampling, a Division of Decision Analyst, which is providing sampling services to companies that place a very high value on representative samples, scientific sampling methods, and advanced fraud-detection systems. Learn more by visiting their website.

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