Procter and Gamble CBO Calls For New Media Supply Chain / RBDR

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April 16, 2019

Today on RBDR: At ANA’s Annual Media Conference in Orlando last week, Procter and Gamble Chief Brand Officer Marc Pritchard called for creation of an entirely new media supply chain to address significant transparency, brand safety and privacy challenges. Procter will spend its ad money with companies which align with the marketing powerhouse’s effort. (Link to Pritchard’s speech:

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Corporations injecting few analytics in decision-making (RBDR 8/6/2014)

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Today on RBDR: 1) Technology has been driving market research, and Vision Critical Asia Pacific MD Peter Harris expects and is welcoming the combination of technology and transparency for its impact on MR. 2) Mobile Marketing Association launched its Mobile Location Data Accuracy Group to boost belief in mobile location advertising. 3) Proof of how far analytics need to go inside corporations is apparent in a 4i Consulting benchmarking study that shows only 32% of analytics-generated insights are put into decision making.