Bob Lederer RBDR

FYI: Recommended Moneymaking MR Apps for Consumers | RBDR

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May 14, 2018. Today on RBDR:

Entrepreneur Contributing Editor Carolyn Sun recommends several moneymaking apps, including five that are market research apps. She says they can make you some valuable pocket change but won’t make you rich – and come with Google Play and iTunes app recommendations.

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Bob Lederer RBDR

Research’s Out-of-Control “Consumer” Problem | RBDR

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January 25, 2018. Today on RBDR:

Change in market research is shifting from a focus on technology and methodology and towards the core issue of empowered consumers – how to reach them and what we can discern about individuals who opt out of research, tracking and who use ad blockers.

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Bob Lederer RBDR

Nielsen Changes Course, Embraces Advertising | RBDR

January 19, 2017. Today on RBDR:

1) Nielsen reverses its corporate course and launches an advertising campaign designed to explain its work and capabilities to marketers.

2) What is the value to service providers and service users of online ratings services? A Wharton School post-doctoral studying is studying that.

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Bob Lederer RBDR

Improving Researchers’ Communication with Peers, Clients | RBDR

January 16th, 2016. Today on RBDR:

Thoughts as we are underway in 2017 about improving researchers’ communications with their peers AND their clients.

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