Virtual Reality’s new niche: Precise Eye Tracking | RBDR

July 10, 2017. Today on RBDR:

1) A brand new opportunity for Virtual Reality is being made possible by Tobii’s new extremely precise eye-tracking research.
2) India is re-invited to be a partner in India by BARC for its digital measurement.

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Snapchat avoids targeted ads. Client of the Year Awards. Eye tracking panel. (RBDR 12.8.2015)

Today on RBDR:

1) Snapchat made the decision not to provide targeted advertising, and the pressure is growing to change that decision.

2) KL Communications’ presents Con Edison and its Kristen Murphy as “Client of the Year Award” winner for 2015 in the Co-Creation research category.

3) Tobii and Adssets will launch a continuous eye tracking panel, said to be the first of its kind.

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