Bob Lederer RBDR

MR pro study & perceptions. ESOMAR MR Effectiveness. Larry Newman passes. (RBDR 03.23.2016)

Today on RBDR:

1) MarketResearchCareers.com’s 20th annual market research professionals study details what MR clients think of their top suppliers. Ratings are provided for five distinct considerations.

2) ESOMAR’s 6th annual Market Research Effectiveness competition is underway. Gold, Silver and Bronze awards will be delivered at the ESOMAR Annual Congress in New Orleans this September.

3) Larry Newman, a chief architect of Newman-Stein and Newman.Stein.Friedman, has died.

RBDR is sponsored by KL Communications, which asks, “Is your online community feeling stale?” That research field has been with us for 15 years, but no matter how long you have been conducting online communities KL Communications has the means to freshen up and improve yours. Check out its Co-Creation capabilities, and everything they have to offer by visiting their website.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

3D Virtual Reality for MR Arrives at 2020 Research (RBDR 9.25.2014)

Stop “looking” for the latest RBDR. Subscribe for FREE. Email RFLBob@Gmail.com & receive a personal message as soon as a new video is uploaded.

RBDR is sponsored this week by Research Now, recognized industry thought leaders for online sample, unique methodologies, quality deliverables and effective use of technology.
Please visit http://bit.do/researchnow for more information about their panels and innovative digital data collection.

Today on RBDR: 20/20 Research Chief Innovation Officer Isaac Rogers explains how its new 3D Virtual Reality research methodology will expand research users’ capabilities and how the tool will ride the crest of consumers’ 3D virtual reality interest boom.

Bob Lederer RBDR

Mobile isn’t measurable. Get copy of Programmatic Marketing “Guide.” (RBDR 9.24.2014)

Stop “looking” for the latest RBDR. Subscribe for FREE. Email RFLBob@Gmail.com & receive a personal message as each new video is uploaded.

RBDR is sponsored this week by Research Now, recognized industry thought leaders for online sample, unique methodologies, quality deliverables and effective use of technology.

Please visit http://bit.do/researchnow for more information about their panels and innovative digital data collection.

Today on RBDR: 1) Companies are enthused about mobile marketing, however their lack of measurement certainty is slowing more pronounced use. 2) A CMO Solution Guide to Programmatic Marketing is designed to help marketers master this new digital media placement productivity mechanism. (http://info.mediamath.com/CMO-Whitepaper_Download.html?utm_source=PR&utm_medium=PRNewswire&utm_campaign=CMOWhitepaper) 3) Suggestions about how to educate the C-Suite to properly understand and use social media.