Pollsters Must Discover Correct Phone, Online Balance / RBDR

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November 11, 2020

Today on RBDR: The Mellman Group President, Mark Mellman, discusses his strong belief in the need for pollsters to gain a better understanding of the balance of tools – online, phone, etc. – needed by pollsters in order to achieve the most accurate polls.

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Crucial New Variables In 2020 Polling/ RBDR

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November 13, 2019

Today on RBDR: Mellman Group President Mark Mellman blogs that pollsters preparing to apply their expertise in 2020 need to devote special attention to crucial changes that have taken place with respect to modes of data collection (landline versus mobile phone versus texting).

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