Bob Lederer RFL Communications, Inc.

Forrester’s “Brutal” analysis of Facebook; Curebit research shows Facebook advertising outperforms Twitter on selling websites; Mobile views being added to TV ratings (RBDR–10/30/13)

Today: 1) Forrester Research’s “brutal” analysis of Facebook marketing value, based on survey of 395 marketers, thinks its shortcomings won’t be taken seriously by the social media giant. 2) Curebit research found Facebook does so well with social commerce sellers that it recommends advertising on Facebook. 3) Mobile TV viewing being added to Nielsen TV ratings in 2014.

Sponsored by uSamp, The Answer Network, offering technology solutions and survey respondents for consumer and business insights.

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Bob Lederer RFL Communications, Inc.

Ipsos repeats that MR continues to miss business opportunities; Sticky wins Next Wave Award (RBDR–10/29/2013)

Today: 1) Ipsos reported its Q3 results and revised its perceptions of the world in which MR is operating and of the MR industry itself. 2) iMedia Connection’s “Next Wave Award” voted on by leading brand and agencies executives selected Sticky for 2013.

Sponsored by uSamp, The Answer Network offering technology solutions and survey respondents for consumer and business insights.

Bob Lederer RFL Communications, Inc.

Firefox Lightbeam tells surfers who’s tracking them; Outdoor ad $ to drop thru 2018 (RBDR–10/28/13)

Today: 1) Firefox launches “Lightbeam,” an add-on that informs this browser’s users the entities that are tracking them. 2) IBISWorld report shows expected revenue drops in Billboard & Outdoor advertising through 2018.

Sponsored by uSamp, The Answer Network offering technology solutions and survey respondents for consumer and business insights.