Nielsen installing EEG in MR labs; CMOs: become your firm’s customer advocate (RBDR–11/06/2013)

Today: 1) Nielsen told a conference last week that it has implemented EEG capabilities in several research labs, but an observer says it’s only for extremely well-heeled marketers. 2) CMOs need to become a company’s customer expert at every level, an exhaustive assignment. 3) An expert asserts that Big Data isn’t for everyone. “It makes things harder,” says Howard Baldwin, who advises not to tackle it until you are really confident about mastery of data of any size.

Sponsored by Precision Opinion (http://www.precisionopinion…), for phone, focus and online, the most trusted name in marketing research.

CMO Index paints “rosy” marketing pix; Facebook expert lauds its success for client marketing (RBDR–11/05/2013)

Today: 1) The Forbes Media and Gyro “CMO Index” shows 39% of marketers will have a bigger budget at their disposal in the coming six months. 2) Facebook “expert” Perry Marshall staunchly defends its ability to deliver for clients that use its marketing tactics. 3) Positive numbers of Twitter, Pinterest and (2 for) Facebook.

Sponsored by Precision Opinion (http://www.precisionopinion…), for phone, focus and online, the most trusted name in marketing research.

Gartner tells tech: focus on Silver Surfers; Amy Shields on MRA Code (RBDR–11/04/13)

Today: 1) Gartner Inc.’s new “maverick” research advises technology marketers to pay way more attention to “Silver Surfers,” middle and older-aged consumers. 2) MRA Director of Research Amy Shields explains aspects of the organization revised code of Market Researcher Conduct.

Sponsored by Precision Opinion (http://www.precisionopinion.com), for phone, focus and online, the most trusted name in marketing research.